The Bernina 750 QE was a popular, high-end sewing machine that offered users all of the bells and whistles for their sewing needs. But why did Bernina decide to discontinue the 750 QE? Let’s explore some of the reasons why this beloved machine was no longer available.
Changing Technology and Design Aesthetics
When Bernina first released the 750 QE in 2015, it boasted all of the latest technology and design aesthetics, including smooth lines, a wide range of stitch options, and several key features that helped make it a top choice for advanced sewers. However, over time these same features began to become outdated as newer machines were released with more modern designs and updated technology. This made it difficult for Bernina to keep up with the competition in terms of features and aesthetics.
Customer Demographics
Another reason why Bernina discontinued its popular model is due to changing customer demographics. As time passed, more people started using machines for hobbyist projects like quilting or custom clothing alterations instead of using them exclusively for professional garment construction or large-scale production jobs. This meant that customers had different expectations and desired features than those looking to use their machine professionally.
Production Costs
Finally, one of the main reasons Bernarda decided to stop producing the 750QE was the increased production costs associated with manufacturing parts for such an intricate machine. As production costs rose, so did prices resulting in fewer customers willing to pay for this type of high-end sewing machine due to its expensive cost.
In conclusion, there were several factors that led Bernina to discontinue their beloved model – changing design aesthetics and technology, customer demographics shifting away from professional uses towards hobbyists, and higher production costs resulting in fewer buyers at an expensive price point. By understanding these variables, we can better appreciate why the company chose not to renew production on such a popular machine.
