For many cake decorators, Wilton Color Flow was a beloved icing for creating delicate designs on cakes and cupcakes. But why did Wilton discontinue this product? Many rumors exist as to why the company stopped producing it; however, here we take a look at the official reason from Wilton themselves.
History of ColorFlow
Wilton introduced Color Flow back in 1999. It was an easy-to-use product that allowed users to quickly create intricate designs and characters using a tube or bottle applicator filled with brightly colored icing. The product gained immense popularity due to its user-friendly nature and the wide variety of colors available.
Reasons for Discontinuation
The official reason given by Wilton for discontinuing the product was due to a change in FDA regulations regarding food coloring ingredients used to make the icing. As a result, they were unable to produce new batches of Color Flow without changing the formulation, which would have created potential health risks.
Alternatives To ColorFlow
Although there is no exact replacement for Color Flow, several alternatives can be used as substitutes when decorating cakes and cupcakes. Decorators can use traditional buttercream icing, fondant, pastry bags filled with colored glaze, or piping gel as replacements for the now-discontinued product.
Each of these products provides different types of texture and coverage when compared to what ColorFlow could offer previously. Knowing the reasons behind the discontinuation of this beloved product may not provide any consolation, but hopefully, understanding these facts will help decorators find an alternative solution for their projects.
