It’s no surprise that David and Victoria Beckham have long been a high-profile couple, with their fame becoming even more heightened after they both reached the height of their respective sports careers in the late 90s. It was only natural, then, that they would eventually venture into the fashion world, launching their joint perfume brand – Intimately Beckham – back in 2007. The fragrance quickly became popular, with a number of spin-offs released over the years. But to the dismay of fans everywhere, production of Intimately Beckham came to an abrupt halt in 2015 when it was announced that the line had been discontinued. So why did such a successful scent suddenly get pulled from shelves?
Changes in Taste and Distribution
One of the main reasons for its discontinuation is believed to be changes in consumer tastes. Fragrance trends tend to come and go very rapidly; while certain scents may have been popular at one point, they often become outdated within a few years due to new styles emerging each season. This could explain why Intimately Beckham eventually fell out of favour despite its initial success. Another factor could have been a change in distribution models for perfumes; as more companies began selling online rather than through stores, this could have made it difficult for Intimately Beckham to keep up with competition from other brands. The cost of producing and shipping physical bottles was also likely rising, making it less profitable for the brand to continue production.
Brand Restructuring
It’s possible that changes were also taking place behind the scenes regarding David and Victoria’s perfume brand, which may have resulted in Intimately Beckham being pulled from shelves.
While details are not available about any restructurings that occurred at the time, there’s likely some reorganizations took place as part of wider industry changes that made continuing production unviable due to increased costs or decreased profits.
Legacy Lives On
Despite being discontinued several years ago now, Intimately Beckham is still fondly remembered by many fragrance fans today who remember its unique yet timeless combination of woody notes with hints of mandarin orange and vanilla musk.
Although production has stopped on this classic scent, many still enjoy using vintage bottles they purchased before it got discontinued – allowing its legacy to live on long after production ceased!
